Walmart is streamlining ads to match the modern technology trends by “brand marketing.” Rolling out their new campaign in IL, its executives unveiled a plan to incorporate the web into print. Major brands will supply how to videos, recopies and pointers that will be in beaded into the ads. Customer would simply use their smart phone to look up more info on the product. This cuts back on printing and reduces the cost of advertising. The “pass the buck” trend could prove itself successful with technology trends. Such apps would link the customer to auto populating grocery lists. While the way of scanning the ad is sill a mystery, the Walmart app has 7 million downloads already.
The fever has spread. One particular ad has promised to hire any honorable veteran for a homecoming shoot. While Walmart didn't shoot this, it will be added to its search engine. No more long expensive ad shoots seems to be the trend. Combining simple information is what the doctor has called for. Bundled content is more streamlined and easier for the consumer to access. This keeps cost low and encourages community in the never ending goal of incorporating advertising in our lives.
No comments:
Post a Comment