Wednesday, April 17, 2013

Department Head

For more information contact
Jared Hindericson
(458) 856.2017
Jhindericson7@specialops.mil

For Release immediately.

DEPARTMENT HEAD BOB WILKINSON LEAVES.

     Wilkinson has resigned his position as head of the purchasing department at Mountain East Medical Center. After 38 years, He has agreed to take a job offer as a purchasing agent with City Memorial Hospital.
     Johnny Toler, the 13 year old assistant to this department will be stepping up to the plate. Tolers background is pharmacy and came to the hospital in 1978. He was moved to assistant of purchasing when the hospital's pharmacy closed 13 years ago.
     Toler's wife, Carolyn, is head of the gynecology department at the hospital. They both have two children.
     MEMC's Administrator, Harry Illscott commented: "Bob's abilities will be greatly missed at this hospital, but I know Johnny Toler is a person we can all depend on to do whatever is necessary to keep his department going."
    Toler responded: "This hospital means a great deal to me and my family, and I will give my best efforts to making our purchasing department the best. I learned from a fine man- Bob Wilkinson-and I hope to continue to build on the foundation he established."
     Bob Wilkinson graduated in 1972 from the state university's hospital administration. He worked as a purchasing chief at a small community hospital until he was hired on in 1975.
     Mountain East Medical Center is committed to bringing your family the best state of the art treatment available. With 9 million patients every year we have only the best physicians on staff. Looking out for you is our purpose. Strong people. Strong families. Strong community.

Thursday, April 11, 2013

Pass the Buck



Walmart is streamlining ads to match the modern technology trends by “brand marketing.” Rolling out their new campaign in IL, its executives unveiled a plan to incorporate the web into print. Major brands will supply how to videos, recopies and pointers that will be in beaded into the ads. Customer would simply use their smart phone to look up more info on the product. This cuts back on printing and reduces the cost of advertising. The “pass the buck” trend could prove itself successful with technology trends. Such apps would link the customer to auto populating grocery lists. While the way of scanning the ad is sill a mystery, the Walmart app has 7 million downloads already.
The fever has spread. One particular ad has promised to hire any honorable veteran for a homecoming shoot. While Walmart didn't shoot this, it will be added to its search engine. No more long expensive ad shoots seems to be the trend. Combining simple information is what the doctor has called for. Bundled content is more streamlined and easier for the consumer to access. This keeps cost low and encourages community in the never ending goal of incorporating advertising in our lives.

Thursday, April 4, 2013

Ad Flip
Name: Datsun 240Z
Ad: 70's Car Ad

Promise: 
You will be part of a minority group; everyone will notice you.

Illustration Demonstration:
The car is pictured in the middle of a desert with no other competition. This shows the competition; there is none as you are part of a select group. It attracts attention by it being alone and the stark contrast of color. You truly believe the Ad that nothing else competes.

Body copy:
It backs up the headline by offering choice words such as, "Not a common sight, Fortunate few, Center of attention, and even Sexy."

Action to take: 
Buy the Car!! With the stats and price I would as this is a classic sports car.